Question 1
Does the headline make the core outcome obvious?
A founder should know what changes after buying, not just that you do "growth," "strategy," or "support."
Legible / Offer Clarity Score
Can a real founder understand your offer in 2 minutes?
Run this 10-question check on your homepage, pricing page, or service page. If the score is weak, you will know exactly what to tighten before the next buyer lands on it.
Run the score
Built for SaaS founders, startup teams, and indie hackers selling a real product or service.
What this checks
- Whether your promise, audience, and deliverables are obvious.
- Whether scope, pricing shape, and timeline are visible before a call.
- Whether a serious buyer knows what happens next.
Instructions
Answer Yes only if a stranger can find the answer directly on the page without booking a call or opening your inbox.
Question 2
Can a buyer tell who the offer is for without guessing?
If the page tries to speak to everyone, serious buyers will assume it is not really built for them.
Question 3
Is the main deliverable clear on the page?
Buyers need to know what they are actually getting, not just the general category of work.
Question 4
Does the page say what inputs or effort you need from the customer?
If the buyer cannot tell what they need to provide, the offer feels risky and harder to start.
Question 5
Is the timeline or turnaround visible?
Even a simple estimate helps buyers understand momentum, capacity, and what to expect next.
Question 6
Are scope boundaries or exclusions clearly stated?
When scope lives in your head, buyers assume the engagement will get messy after they pay.
Question 7
Is pricing, package logic, or a starting price visible?
You do not always need full public pricing, but buyers should not have to guess the shape of the deal.
Question 8
Does the page include proof that feels specific, not generic?
Names, outcomes, examples, or constraints build trust faster than soft testimonials alone.
Question 9
Does the FAQ answer the objections a serious buyer will have?
Fit, revisions, edge cases, refunds, and process questions should not be hidden behind a sales call.
Question 10
Does the CTA make the next step obvious?
A strong CTA tells the buyer what happens after the click and what kind of commitment comes next.
The fix
Fix the weak spots with the Structured Offer Template Pack
Most low-scoring pages are missing the same building blocks: a clearer hero, visible scope, pricing logic, inputs and outputs, and a real FAQ. The pack gives founders 7 ready-to-use templates for exactly those sections.
What's inside
- Hero and positioning prompts for offers that sound real on first read.
- Pricing, scope, and exclusions templates that reduce buyer guesswork.
- FAQ and inputs/outputs structure that both humans and AI can parse quickly.
Built for real founders who want a sharper page this week, not a six-week messaging project.